Business sales and acquisitions in Marina Baixa (Alicante)
Benidorm is the main centre of the Marina Baixa: it is by far its most populous municipality, followed by La Vila Joiosa/Villajoyosa, Altea, L'Alfàs del Pi and La Nucia. The district (comarca) is completed by towns such as Finestrat, Callosa d'en Sarrià and Polop. Any analysis of a business in the area ends up looking at its relationship with that main town.
The official data shows an economy strongly oriented towards services, with particular weight in retail, transport and hospitality, and little industry. To sell a bar, a restaurant, a shop or a service business here, the starting point is to show clearly how sales behave over the year and how much of the result depends on you.
Below you will find the population and company figures for the Marina Baixa, the reasoning behind the highlighted sectors and the questions that tend to come up in transactions of this kind.
Marina Baixa in figures
Population
209,065
Economic activity
The 2025 municipal register (padrón) gives the comarca 209,065 residents, adding up the municipalities that the Portal Estadístic de la Generalitat Valenciana includes in it (they all appear on this page). Benidorm alone accounts for a very large part of the total.
The central business register (directorio central de empresas) recorded 16,058 active companies at the start of 2025. The retail, transport and hospitality block had 5,762, more than in the Marina Alta (5,097), even though the total number of companies there is higher. Industry comes to barely 376, the lowest figure of the comarcas we analyse.
Other personal services account for 1,676 companies, real estate activities for 1,591 and professional and technical activities for 2,622. Construction groups together 2,051. Overall, services represent 13,317 of the 16,058 companies.
Hence we highlight hospitality, retail and distribution, which correspond to the majority retail, transport and hospitality block; construction, because of its 2,051 companies; and professional services. The comarca statistics do not separate hospitality from retail, so the detail by activity is on the Alicante province pages that the links lead to.
Municipalities of Marina Baixa
Benidorm, Vila Joiosa, la/Villajoyosa, Altea, Alfàs del Pi, l', Nucia, la, Finestrat, Callosa d'en Sarrià, Polop, Relleu, Orxeta, Tàrbena, Sella, Benimantell, Bolulla, Confrides, Castell de Guadalest, el, Beniardà, Benifato
Frequently asked questions
By preparing the information the buyer is going to ask for: monthly sales over several years, staff costs per season, the lease and a valid activity licence. If the premises have a terrace, check the conditions under which it is authorised. A business whose figures can be verified faces fewer price cuts during negotiation.
The buyer does not look only at the best month, but at the result for the whole year and what it costs to keep the business going in the quiet months. If you show that you have kept customers out of season, or that you adjust staff and purchasing well, the perceived risk falls and the valuation benefits.
They are different transactions. In a traspaso (transfer of a business lease and its assets), the business operating in rented premises is transferred, usually with its fittings and its customers; in a sale of shares (participaciones), the owner of the company changes, together with everything it contains, including its debts. Each approach has tax and legal effects that you should confirm with an adviser.
Yes. In businesses that serve the public, a stable, experienced team is part of the value, because it ensures quality without the buyer having to start from scratch. Prepare a list of employees with their length of service, type of contract and duties, and think about which key people should stay after the sale.
That the licence permits the activity actually carried out, that the lease leaves enough time to recover the investment, that declared sales match the till and that there are no debts with suppliers or public authorities. Visiting the business at different times of year helps to check the figures.
Other districts (comarcas) of Alicante
L'AlacantíMarina AltaLa Vega BajaThe whole province of Alicante →What is your business worth?
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- Generalitat Valenciana – Institut Valencià d'Estadística (Portal Estadístic de la Generalitat Valenciana, PEGV): Relación de municipios por comarcas y provincias (Municipios y comarcas a 1 de enero de 2026.xlsx)
- Instituto Nacional de Estadística (INE): Alicante/Alacant: Población por municipios y sexo
- Generalitat Valenciana – Institut Valencià d'Estadística (Portal Estadístic de la Generalitat Valenciana, PEGV): Banc de Dades Territorial – Difusió municipal del Directori Central d'Empreses: Empreses segons sector de la seua activitat principal (how to open it: https://pegv.gva.es/bdt → Empreses → Difusió municipal del Directori Central d'Empreses → Empreses segons sector de la seua activitat principal)
- Generalitat Valenciana – Institut Valencià d'Estadística (Portal Estadístic de la Generalitat Valenciana, PEGV): Banc de Dades Territorial – Difusió municipal del Directori Central d'Empreses: Empreses d'activitat principal sector serveis segons subsector (how to open it: https://pegv.gva.es/bdt → Empreses → Difusió municipal del Directori Central d'Empreses → Empreses d'activitat principal sector serveis segons subsector)
Latest official data available on the date given for each source.
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